Some insight on Penguin from Search Metrics.
Google, by way of Matt Cutts, announced some weeks ago that a special SEO over optimization update will come. Now it’s live with its first iteration. Yesterday evening Google also published the article “Another step to reward high-quality sites” with some more insights into the update. Interesting stuff that every SEO should read. The official goal was “to take care” over-optimized websites, containing too many unnatural links, automated content (spinning), keyword stuffing etc. Google tries to kill webspam altogether. The impact on all keywords queries is about 3.1%, which compared to Panda (with around 12%) is much less. But Google said more short-head/visible keywords should be affected.
The fastest way from point A to point B
Click-to-Teleport extensions allow potential customers to instantly teleport to your business location directly from a search ad. Forget CTRs, conversion tracking and call metrics – one click and a customer is instantly standing in your business location and ready to shop. Read the rest of this entry »
From the guys over at Search Engine Land The Periodic Table Of SEO Ranking Factors.
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success.
Rich snippets -we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they’re searching for is within reach on a particular site.
Here is Googles rich snipet testing tool. Best case senario the snippet for my site looks like this:
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