How to Rank #1 on Google – By Matt Cutts


Seriously – I loll’ed!



Here is a video of a Penguin, an EVIL Penguin.


Some insight on Penguin from Search Metrics.

Google, by way of Matt Cutts, announced some weeks ago that a special SEO over optimization update will come. Now it’s live with its first iteration. Yesterday evening Google also published the article “Another step to reward high-quality sites” with some more insights into the update. Interesting stuff that every SEO should read. The official goal was “to take care” over-optimized websites, containing too many unnatural links, automated content (spinning), keyword stuffing etc. Google tries to kill webspam altogether. The impact on all keywords queries is about 3.1%, which compared to Panda (with around 12%) is much less. But Google said more short-head/visible keywords should be affected.

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You can now order your Raspberry Pi


My wait for Pi is (nearly) over. I have now ordered my Raspberry Pi.

Raspberry Pi in space
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Google April FOOLZ – Introducing Click-to-Teleport


The fastest way from point A to point B

Click-to-Teleport extensions allow potential customers to instantly teleport to your business location directly from a search ad. Forget CTRs, conversion tracking and call metrics – one click and a customer is instantly standing in your business location and ready to shop. Read the rest of this entry »

Rand Fishkin came to Forward


Rand Fishkin thinks Jim is an amazing SEO

Rand Fishkin (Mr SEOMoz) came to Forward to do a talk for Hacker News. He gave a presentation about inbound marketing. Very good deck. Read the rest of this entry »

The Periodic Table Of SEO Ranking Factors


From the guys over at Search Engine Land The Periodic Table Of SEO Ranking Factors.


Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success.

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Google Algorithm Changes & Updates


An informative and historical infographic that offers a timeline of Google Algorithm Changes.

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A Visual Guide to Rich Snippets


Rich snippets -we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they’re searching for is within reach on a particular site.

Here is Googles rich snipet testing tool. Best case senario the snippet for my site looks like this:

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Say NO to ACTA & Stop ACTA e-petition. Petitions to demand that United Kingdom MPs and United Kingdom representatives to and in Europe officially oppose the proposed ACTA legislation. This legislation, drawn up in secret, proposes making Internet Service Providers collect information on their users and police their use of the internet, by making the ISPs legally responsible for the internet use of their customers. This would have devastating effects on free speech, access to affordable medicine, and exchange of culture.

Learn more and take action about ACTA at


How Majestic SEO Works


How Majestic SEO Works


Nice infrographic from the MajesticSEO crew.

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The opinions on this blog are my own and in no way represent the views of current or past employers.


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James Ray is currently working at Forward3D as SEO Engineering Manager.
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James O'Brian Ray
London, UK